Social Media Engagement Directly Linked to Financial Success
Starbucks is the world’s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of...
View ArticleTop 10 House and Garden Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAuto Sales Drive Rise in Canadian Retail
Canadian retail sales, which fell in April after three straight months of growth, reversed course and rose slightly in May 2009. In current dollars, Canadian retail sales increased 1.2%, rising from...
View ArticleFuel Prices Have Little Long-Term Effect on Car Buys
While higher gas prices in the US may create immediate demand for small, more fuel-efficient cars, this demand is not sustained over a longer period of time and consumers who were inclined to select...
View ArticleiPhone Rains on Palm Pre’s Search Parade
Though a digital ad campaign for the new Palm Pre smartphone appears to have reached target consumer segments and generated early interest for the new device in May and early June, online searches for...
View ArticleMajority of US Consumers Peeved by Internet Ads
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to...
View ArticleTop 10 US Movie Websites – July 20, 2009
NOTE: ‘Saturation’ is percentage of total movie pages viewed in the specified time period. ‘Change’ is rank change from the previous time period; if there were no page views to a specific movie in the...
View ArticleiPhone, Palm Pre Drive Smartphone Demand
Driven by demand for the Palm Pre and new Apple iPhone devices, smartphone ownership is continuing to rise, with 37% of US consumers now reporting they own some type of smartphone, according to a June...
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